4.7/5 | 3278+ reviews

SERENA™ - ELEGANT FLORAL MAXI DRESS

Sale price$69.95 Regular price$119.95
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Designed By Curvy Women, For Curvy WomenDesigned By Curvy Women, For Curvy Women
Size: XS
Small fit True to size Large fit

More than 1000 confirm their usual size fits perfectly.

Only 4 left in stock!
Ships by Sat, Aug 22 Free Delivery
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The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

  • Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
  • Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
  • A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
  • Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.

For 15 years, we've believed one simple thing. You should never have to hide your body to feel beautiful in it.

Every piece we make is designed for real women and real lives. Comfortable enough for a whole day, elegant enough for every moment, and made to fit you, exactly as you are.

To celebrate our 15th anniversary, we're saying thank you the only way that feels right: up to 70% off our most-loved styles, for a limited time. Once they're gone, they're gone.

We're grateful beyond words for every woman who's made us part of her life. And honestly? We're just getting started.

With love,

Grace

Trusted by 50,000+ Women

Hear From Our Happy Customers

Verified customer

I honestly wasn't expecting to love it this much. It's so comfortable and fits beautifully. I've already ordered another one!

Sarah M. – Texas

Verified customer

This has quickly become my favorite dress. I get compliments every time I wear it.

Linda W. – Florida

Verified customer

The quality is amazing and it's even prettier in person. Definitely worth every penny

Jennifer K. – Arizona

Verified customer

I love how lightweight it is. Perfect for hot summer days without feeling too revealing.

Karen B. – North Carolina

Verified customer

I've ordered several dresses from Grace and Curves over the years and they've never disappointed me.

Susan H. – Tennessee

S

Verified customer

Finally a dress that's flattering, comfortable and easy to wear all day. I absolutely love it.

Michelle R. – Georgia

M

Verified customer

This dress made me feel confident the moment I put it on. I'll definitely be back for more.

Patricia D. – Ohio

Verified customer

The fit is so flattering and the fabric feels wonderful. It's one of the best online purchases I've made.

Debbie S. – South Carolina

MADE WITH LOVE

Every piece we choose is selected with passion, patience, and an eye for timeless style. From the very first fitting to the final selection, nothing is rushed and nothing is overlooked.

Each piece carries its own story, reflected in the cut, the fabric, and the way it makes the woman wearing it feel. These aren't just garments. They're the pieces you'll reach for again and again, season after season.

For the first time in years, I found dresses that make me feel confident without sacrificing comfort. I get compliments every time I wear them.

Jennifer M., Texas

The fit is incredible. It skims in all the right places and feels comfortable enough to wear all day.

Susan R., Florida

I used to struggle finding clothes that felt feminine and flattering. Grace & Curves completely changed that.

Karen W., Ohio

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